Alright, so we’ve talked a lot about digital marketing and it’s importance in the current business landscape. While it is wholeheartedly true, we should remember that it’s still very important to brand your business in the real world. So, let’s talk about print collateral.
What’s print collateral? Here are some examples of print collateral:
Okay, but why should I care? Longer Impact- A nicely made brochure shows customers that you put time and money into something you’re giving away for free. This helps build your brand as caring and in it to connect with others. The benefit of print collateral is that it continues the presence of your business when you’re no longer there. Leaving prospects with a brochure after a meeting keeps your brand on the top of their mind and when thinking about furthering a deal, they have your brochure right on their desk to look at instead of scrolling through an inbox of feed. Print is Priceless To wrap this all up, the goal here is to not start some battle of print vs. digital. Our goal is to recognize the qualities of these two mediums and create a brand campaign that maximizes efficiency, awareness, and outreach. And of course, to have a fun! from https://inmarkmg.com/agency/branding/importance-of-print-collateral/
0 Comments
Leave a Reply. |
ABOUT USSupermarket advertising and marketing for local businesses ArchivesNo Archives Categories |