Advertising in your local supermarket can greatly increase your business’ renown. Brand bars in particular, allow you to literally put your advertisements in the hands of your customers. Brand bars are tools that separate groceries at every checkout line. Unlike traditional supermarket dividers, however, our versatile brand bars feature a 16-inch wide billboard that displays a double-sided advertisement, guaranteeing exposure and engagement with your local market. But how are brand bars effective?
Exposure: Seen Often: Direct:
from https://inmarkmg.com/supermarkets/brand-bar-a-realtors-best-friend/
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The goal of effective advertising is not about reaching as many people as possible. The goal is to connect to the right people; the people that are interested in your business and its products. If you’re looking to connect with the right people, think about advertising in your local supermarket. Yeah, the people are mainly there for the food. But also, these stores have visitors that are not only in your target market, but they’re literally in your backyard. What an opportunity to make some local connections for your local business!
Here are the three main reasons why you should really be thinking about supermarket advertising: Exposure- Everyone’s gotta eat, which means that everyone makes a stop at the supermarket during week. In fact, people usually visit the supermarket at least twice a week, with each visit being around 40 minutes. That means your ads are being exposed for 80 minutes per shopper each week at least! Add on top of the fact that supermarket ads are placed in shoppers’ vision, no matter where they are, your ad has a much higher chance of being seen than other traditional mediums. Repetition- Let’s face it, if your ad isn’t seen often, people are not going to remember it. Luckily, supermarket advertising fixes that problem rather simply. Supermarkets see tens of thousands of shoppers each week. So multiply that with the average length of a shopping trip and the two times people visit the store and wow, that’s a lot of watch time. Targeting- Yes, online shopping and food delivery services are on the rise. However, a vast majority of people are still visiting their local markets and this is a great place to reach potential customers. Supermarket advertising is meant to put your ads in a place where that contains your target audience cause once again, everybody has to eat. So, the people you are trying to reach are inevitably going to visit the place you’re advertising from. Kind of a win-win; people buy their favorite snacks while being enticed by your favorite ad! Remember, its all about brand recognition, and supermarket advertising is a pretty effective strategy to achieve that goal. from https://inmarkmg.com/supermarkets/why-should-you-advertise-in-your-local-supermarket/
So yeah, shopping carts are not super tech-savvy (yet). But, think about it? What better way to gain brand awareness that having your business literally in front of potential customers for their entire shopping trip?
Think about it! People go to the supermarket 2-3 times a week and spend an average of 40 minutes each trip. That’s up to 2 hours of advertising in one medium per week! And, that’s just on average. Need more convincing? Here are a few more reasons to consider branding with shopping carts.
from https://inmarkmg.com/supermarkets/shopping-cart-advertisements/ When you think of branding, the first thing that comes to mind is most likely a legendary logo or an iconic catchphrase. While these are essential pieces of successful branding, at its core branding is about how the customer perceives your business. When it comes to branding, the goal is to create a positive and memorable image of your business for consumers whether that’s through a logo, a website, good reviews, or through the actual service. In fact, a successful branding campaign should be a combination of all these elements that in return, creates brand loyalty and builds your customer base. Here are a few more reasons why branding is so important:
So when it comes to branding, yes, creating an awesome and memorable logo is an important piece of the puzzle. However, what makes the puzzle complete is by building a respectable image of your business that is admired by both customers and employees. from https://inmarkmg.com/agency/branding/branding-your-business/ Alright, so we’ve talked a lot about digital marketing and it’s importance in the current business landscape. While it is wholeheartedly true, we should remember that it’s still very important to brand your business in the real world. So, let’s talk about print collateral.
What’s print collateral? Here are some examples of print collateral:
Okay, but why should I care? Longer Impact- A nicely made brochure shows customers that you put time and money into something you’re giving away for free. This helps build your brand as caring and in it to connect with others. The benefit of print collateral is that it continues the presence of your business when you’re no longer there. Leaving prospects with a brochure after a meeting keeps your brand on the top of their mind and when thinking about furthering a deal, they have your brochure right on their desk to look at instead of scrolling through an inbox of feed. Print is Priceless To wrap this all up, the goal here is to not start some battle of print vs. digital. Our goal is to recognize the qualities of these two mediums and create a brand campaign that maximizes efficiency, awareness, and outreach. And of course, to have a fun! from https://inmarkmg.com/agency/branding/importance-of-print-collateral/ via YouTube https://youtu.be/ti-Qh5sexsY from https://www.youtube.com/channel/UCg_aJs85QqmquDQ2Knul3VA/about It’s quite shocking that in this age of technology where we can’t ignore social media and the internet, only 46% of small businesses have a website. If you’re debating on building a website, stop questioning: You probably need one! Here are 5 reasons to create a website for your small business.
from https://inmarkmg.com/agency/web-development/benefits-of-having-a-websites-and-seo/ Email marketing is the digital marketing strategy of sending emails to convert people into customers and turn current buyers into long-time, loyal customers. You might think of email marketing as the countless messages in your spam inbox for special “deals” and offers. However, this is best of email marketing at its worse. When done right, email marketing can be an incredibly effective way to personalize your online presence, keep customers informed, and build customer relationships. Here are just a few reasons why email campaigning should be in your marketing budget. Strengthen Relationships- Using email marketing is a great tool to communicate with customers. Email is another strategy for consistent customer engagement and allows you to stay in touch with your base at both the busiest and slowest times of the year. Building credibility- Email campaigning doesn’t have to be strictly promoting new items or a sale. The great thing about email marketing is that is can be personalized to how you want to communicate to customers. Think about starting a monthly newsletter that shares tips or interesting facts about your industry. Giving people relevant and helpful information will not only make your company more trustworthy, but it will also help your company come across as more personable and friendly. Build brand awareness- We’ve talked about brand awareness in the past and how its purpose is to define your business and make it distinct from the competition. By using email marketing, you can increase brand awareness by getting your messages to potential new customers. Also, because an email list is virtually infinite, there is no limit or extra expenses for outreach unlike other forms of promotion. The goal here is to make sure that emailing is consistent. The more consistent your emailing, the more likely you’ll gain customers because of your engagement. It’s easy to manage- With the help of an email service, your email marking campaign can be up and running within a few hours. Once it’s up, it’s extremely easy to maintain once you learn the basics. And, because most email marketing services are user-friendly, making changes to an email list or implementing new content will be simple and quick. Targeted Audiences- The joy of email marketing is that it gives you more control on who is going to be receiving your message. Instead of an ad campaign that’s shown to many but only intriguing to few, email marketing allows you to focus on the few from the beginning so that the message sent can be customized to fit their needs. With email marketing, your content can be designed to meet the specific needs of your current and potential customers. from https://inmarkmg.com/marketing/benefits-of-email-campaigning/
What’s SEO? Great Question! SEO is an acronym that stands for search engine optimization. In basic terms, SEO scans through your website and tries to make changes to its content in order for your site to rank higher in search engines. The goal of using SEO is to expand visibility by making sure your site is user-friendly and contains words and phrases that are relevant to the searcher. Why should I use SEO? Another great question! There are a number of reasons why using SEO is important for the growth of your website and ultimately your business. But, for starters, let’s discuss just 5 reasons why your business needs SEO.
from https://inmarkmg.com/agency/web-development/benefits-of-an-seo/ Your small business is an organism built on effective cooperation. Make an atmosphere at work that promotes group success and healthy relationships.
With Great Power Comes Great Responsibility Teamwork Activities Reward Your Employees Keep Talking
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